Anytime Fitness

Anytime Fitness forms partnership with FunXtion

In Club • 12/03/2019

The world’s fastest growing fitness franchise, Anytime Fitness, formed a strategic, global, partnership with FunXtion to further enhance its in-club member experience.

Through the installation of the interactive, FunXtion Experience Station (FES) located on the gym floor, members gained access to a vast array of bespoke, guided virtual classes, workouts and exercises. Through intuitive touch screen operation, the FES delivers programme innovative functional spaces, maintaining member motivation and enhancing engagement.

FunXtion’s seamless integration with the Anytime Fitness CRM system created a connected ecosystem which allows content to be pushed out to all geographical regions, applying automated language changes as necessary.

The FunXtion system really benefited the Anytime Fitness Coaches, saving them time and standardizing the programming so that they could deliver programming to a consistently high level. With one swipe of the Anytime Fitness key fob they are all set up and ready to go.

In addition to the member benefits, FunXtion also provided Anytime Fitness with a wealth of real-time data relating to member profiling and business analysis as well as bespoke marketing campaigns to help drive member engagement and maximise revenue opportunities.

“Our in-club experience is all about Coaching, Caring and Connecting with our members more often,” says Chuck Runyon, CEO of Self Esteem Brands, Anytime Fitness. “What I particularly like about FunXtion is that it really benefits the coach to simplify the experience, saving them time and standardizing the programming so that we can deliver it to our members at a very high level. With one swipe of the Anytime Fitness key fob they are all set up and ready to go, again giving us more time to connect with our members.” 

“The FunXtion Station is stylish, branded and looks fantastic in the club. We are very excited by what FunXtion enables us to do which is Coach, Care and Connect with our members effectively.”

Shelly Nikolou, Vice President of Global Partnerships at Anytime Fitness, says: “We are thrilled about entering into a collaborative and strategic partnership with FunXtion. This partnership is the result of a lengthy and intensive search for a digital solution and we feel very confident that we have found the right companion. FunXtion will enhance and complement our group training experience in all markets where Anytime Fitness has presence outside of the United States and Canada.”