SportCity

SportCity Premium Pop up powered by FunXtion

In Club • 20/08/2019

SportCity, all-inclusive fitness and health club, partnered with FunXtion to create a fully operational pop-up studio, providing a taster of its first Premium Club in Amsterdam.

Traditionally, SportCity supported a new club opening with a standard pre-sale but to launch its first Premium Club, they wanted to create a fully immersive taste of what was to come.

With the impressive FunXtion multi-screen Experience Stations, the team were able to deliver an engaging, innovative and enticing Pop-Up fitness experience to drive interest and pre-sales. 

The SportCity Hit Club Pop-UP offered engaging 30 – 40-minute instructor-led workouts fully supported by FunXtion’s unique, digital coaching system which gave every user a digital coach, providing exercise technique guidance and real-time heart rate measurement. This digital coaching support allows the SportCity trainers to focus more on motivation tactics than exercise correction, enhancing the experience and driving results for members. 

The SportCity Premium Club provides a high-end, bespoke fitness experience and environment for all ages and abilities. The club offers a full, diverse timetable of group exercise as well as a luxury customer experience which includes laundry service, high-speed Wi-Fi and a licensed lounge and bar for socializing and relaxing. 

Jan-Willem Dockheer, former SportCity and Fit For Free CEO adds: “With the impressive multi-screen Experience Stations from FunXtion, we have been able to offer each and every user a digital coach,providing exercise technique guidance and real-time heart rate measurement. This enables our trainers to focus more on motivation tactics than exercise correction, enhancing the experience and driving results.”

Engaging FunXtion has enabled us to combine HIIT with the latest in technology to take the experience to the next level. I believe in real-time, hyper-personalised support and we have been able to create, thanks to these digital solutions.