- 1Rebel Hammersmith innovates the boutique workout experience with Funxtion’s Platform and MultiScreen Solution.
- Funxtion’s Platform houses a robust library of diverse digital fitness content including virtual classes, exercises and workouts, but also allows 1Rebel to upload their own content, which they can customise using the Workout Creator and Training Planner.
- Funxtion’s MultiScreen Solution enables 1Rebel to display different single exercises and workouts simultaneously in 4 zones across 32 screens, and helps their trainers to provide a more personalised workout experience for their members.
The 1Rebel RIG concept is a 45 minute functional, high-intensity workout that comprises 4 endurance-testing zones: the assault bike, rower, bench, and rig.
Adam Wagner, Marketing Director for 1Rebel said: “We wanted to create an experienced-driven and customer-focused concept that made fitness more accessible and successful for our customers.
With such a unique and challenging concept, 1Rebel recognised the important role instructors would have in delivering the ultimate workout experience.
“We needed a way to digitally provide exercise demonstrations that would take the pressure off of our trainers and enable them to focus more on personalising the workout experience and connecting with our customers.”
- 1Rebel needed the digital technology and hardware that would simultaneously stream different exercises in the 4 zones across 32 screens (for 32 possible participants).
- They required a digital tool that would house content and enable their trainers to create custom workouts based on a variety of digital exercises.
- They needed a digital partner that would allow them to use their own content of single exercise videos featuring their trainers that they could then upload, customise and deliver to their screens.
- Their delivery system needed to sync their own music playlists with their workouts in real-time.
1Rebel found Funxtion via funxtion.com and reached out after exploring the benefits of the MultiScreen Solution.
“We wanted the trainer to have more bandwidth to connect with customers. The Funxtion Platform and MultiScreen Solution means they’re efforts are centred on coaching, queuing and entertaining clients, which improves the overall workout experience.” – Adam Wagner
By leveraging the Funxtion MultiScreen Solution technology, they were able to position 32 screens that stream 1Rebel’s very own content to every customer across all 4 workout zones.
“Funxtion was an obvious choice because they are solving a product problem. They’re pioneers in the industry in terms of what they’re doing. The RIG concept together with Funxtion’s MultiScreen Solution and Platform technology is truly unique because it’s really an evolution of the circuit class experience.”
“The Funxtion screens are really well received in Hammersmith. Their product has empowered our team to create a high-end circuit experience that’s given our trainers the tools to provide that community building experience we were aiming for. The Funxtion team has really been amazing and super accommodating.
The partnership with Funxtion and their MultiScreen Solution software has allowed 1Rebel to eleveate their in-studio experience to a much more connected and engaged level.
Ernst de Neef, CEO of Funxtion, says: “Together, we’ve created something revolutionary in the circuit class experience. It’s been a fantastic experience working in partnership with 1Rebel and we’re really proud of what we’ve achieved together.”
Funxtion continues to support 1Rebel Hammersmith with instructor facilitation and in-studio member engagement via the Funxtion Platform and MultiScreen Solution.