The world’s fastest growing fitness franchise, Anytime Fitness, has formed a strategic, global, partnership with FunXtion, experts in interactive digital fitness, to further enhance its in-club member experience.
Though the installation of the interactive, FunXtion Experience Station (FES) located on the gym floor, members will have access to a vast array of bespoke, guided virtual classes, workouts, and exercises, 24 hours a day. Through intuitive touch screen operation, the FES will deliver programme innovation to functional spaces, maintaining member motivation and enhancing engagement.
FunXtion’s seamlessly integration with the Anytime Fitness CRM system creates a connected ecosystem which allows content to be pushed out to all geographical regions, applying automated language changes as necessary.
“Our in-club experience is all about Coaching, Caring and Connecting with our members more often,” says Chuck Runyon, CEO of Self Esteem Brands, Anytime Fitness. “What I particularly like about FunXtion is that it really benefits the coach to simplify the experience, saving them time and standardising the programming so that we can deliver it to our members at a very high level,. With one swipe of the Anytime Fitness key fob they are all set up and ready to go, again giving us more time to connect with our members.
“The FunXtion Station is stylish, branded and looks fantastic in the club. We are very excited by what FunXtion enables us to do which is Coach, Care and Connect with our members effectively.”
FunXtion Experience Stations are available now to all Anytime Fitness franchisees, fully loaded with bespoke Anytime Fitness content. FunXtion will work with Anytime Fitness to continually review and refresh content and functionality to ensure the experience remains at the forefront of digital fitness innovation.
Shelly Nikolou, Vice President of Global Partnerships at Anytime Fitness, says: “We are thrilled about entering into a collaborative and strategic partnership with FunXtion. This partnership is the result of a lengthy and intensive search for a digital solution and we feel very confident that we have found the right companion. FunXtion will enhance and complement our group training experience in all markets where Anytime Fitness has presence outside of the United States and Canada.”
In addition to the member benefits, FunXtion also provide Anytime Fitness with a wealth of real time data relating to member profiling and business analysis. It will also enable the delivery of bespoke marketing campaigns to help drive member engagement and maximise revenue opportunities.
Ernst de Neef, CEO of FunXtion, adds: “We are delighted and excited to announce our partnership with Anytime Fitness. I am confident that FunXtion will bring essential added digital value to Anytime Fitness clubs. This new partnership will enrich the fantastic current offerings and bring member experience to even higher levels.