FITNESS POP-UP IN AMSTERDAM, POWERED BY FUNXTION, PROVIDES TASTER OF FIRST SPORTCITY PREMIUM CLUB

26 SEPTEMBER 2019

SportCity, all-inclusive health club, partnered with FunXtion, experts in interactive, digital fitness to create a fully operational pop-up studio, as a promotion of its first Premium Club launching in Amsterdam in early 2020. The Pop-Up offered engaging 30-minute instructor-led workouts fully supported by FunXtion’s unique, digital coaching system.


Ernst De Neef, FunXtion CEO, explains: “Traditionally SportCity support a new club opening with a standard pre-sale but to launch the first Premium Club, they wanted to create a fully immersive taster of what is to come. We’ve delivered an engaging, innovative and enticing new way to drive interest and pre-sales.”


Jan-Willem Dockheer, SportCity and Fit For Free CEO adds: “With the impressive multi-screen Experience Stations from FunXtion, we have been able to offer each and every user a digital coach,providing exercise technique guidance and real-time heart rate measurement. This enables our trainers to focus more on motivation tactics than exercise correction, enhancing the experience and driving results.”


Engaging FunXtion has enabled us to combine HIIT with the latest in technology to take the experience to the next level. I believe in real-time, hyper-personalised support and we have been able to create, thanks to these digital solutions.”