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How to grow your gym with white label fitness content

digital fitness content accesible for all
Discover how white label fitness content can help you cater to your members' needs while scaling your gym fast.

The relevance of digital fitness solutions

Members expect their gym services to be available 24/7 to match their increasingly hybrid lifestyles. That’s why digital fitness content has been a great enabler for gyms to improve their services. 

But despite the overwhelming benefits, the cost of producing quality fitness content in-house has proven too costly. Therefore, it is unscalable for most enterprise operators to sustain. 

In this article, we explain why white-label fitness content might be exactly what your gym needs to tackle such business challenges. In addition, you will be able to meet your members’ demands.

What is white-label fitness content?

White-label fitness content is often produced by an external freelancer, agency or company that you can publish as your own.

The content can range from virtual group workouts to digital exercise demonstrations customized with your logo, gym name, and other details representing your business.

When done right, white-label fitness content offers many benefits. Here we will explain the advantages of implementing white-label fitness content.

The perks of adopting white-label fitness content

1. Cost-effective and scalable content solution

As you may already know, developing a new video production or content platform from scratch is costly. It requires a separate team to create the content, test it, and oversee its upkeep. Your team will also need funds to make it happen and continuously innovate on your content. 

This is an inefficient use of your resources. Certainly, when produced by experts in the industry, white-label fitness content can be readily available. It will certainly meet all your requirements for a fragment of the time and money it would take to create the content in-house.

2. Enhanced gym branding and credibility

Companies continue growing and attracting customers by offering newer products and features, which is no different for gyms. White-label fitness content helps you provide more services to your members faster without burning your budget.

Regularly offering new and compelling content will bring in new members and engage existing one. This is important because you want to keep your members delighted by how consistently your gym offerings grow. It also means you are bringing valuable services to help them reach their fitness goals.

How to effectively implement white-label fitness content in your gym?

Instead of relying on expensive agencies to create your branded content, choose a comprehensive platform that provides both white-label fitness content and a flexible software-based management content platform.

This way, you can quickly adapt to your members’ and business needs.Here are a few tips to get you started.

1. Get a quicker route to market

Whether it’s traditional brick-and-mortar gyms or the online-only market, the fitness businesses that stay on top are the ones that keep launching new products and services that meet their growing member demands. 

It is a test against time since you must ensure that you bring something new to the table before your competitors do. The key here is to choose white-label fitness content that works well with a fully integrated content platform. This way, you will get white-label fitness content that easily adjusts to your business and end-users’ demands.

Trying to decide which platform is best for your business goals? Then you might want to reassess whether you keep or drop a few digital offerings that don’t align with your brand and replace those with white-label content that you can easily brand and tailor to your members’ needs.

For this decision-making process, you must revise your gym’s key metrics and collect data to ensure the best possible outcome for your gym.

2. Provide a 360° member experience

Having services fulfilled efficiently and delivered on time can build trust and satisfaction with your members. Nurturing relationships with members and providing content like virtual classes quickly and effectively can generate member referrals and loyalty.

As the content generation is handled for you, time can be dedicated to supporting your member’s journey, leading to a positive and fruitful member experience.

Key takeaways

Gym facilities have been the number one place for people to come and work out for decades. However, over the past few years, and more recently due to the pandemic, members have been combining multiple health and wellness solutions to achieve their fitness and lifestyle goals. 

Developing alternative solutions can stretch your resources, often fall outside your company’s expertise, and don’t fit your core competencies. 

Instead of shifting your focus, a white-label solution may be better suited to reach your goals more efficiently. Pre-packaged solutions like white-label virtual classes and workouts can provide an easier way out, freeing your time to focus on what you do best.

1. Expand your gym product offering without increasing risks

Developing solutions from scratch can come with many associated risks, and the chances of things going wrong are much higher than we often realize.

According to research by McKinsey, in-house software projects (like digital fitness content and platforms) go over budget 45% of the time while delivering 56% less value than predicted. Worse still, 17% of these projects go so badly that they threaten the company’s existence.

Selecting a team of white-label fitness content specialists who have already tried and tested the product won’t under-deliver or drain your budget. Depending on your white-label partner, troubleshooting support can also fall under their responsibility and be fixed much faster, resulting in fewer long-term risks. 

2. Use a centralized content management solution

Managing multiple members and locations while creating, storing and sharing content and other important information can easily get disconnected.

Most white-label services only provide the content, but some allow everything to be housed in one place. This enables easier cross-location management and scalability, from virtual group classes to individual workouts and training plans.

On top of that, it can be hard to find and create a universal solution that suits every gym, let alone every unique member.

White-label fitness content designed and tested by industry experts, constantly updated, and stored in a platform that integrates with third-party content and devices means that everything you need for future member engagement, gym growth, and scalability is at your fingertips.

Most importantly, if everything can be held in one easy-to-access and centralized location, you can offer tailor-made content while collecting data in one place.

Ready to get started?

Are you looking to expand your enterprise gym business with the most scalable and personalized content platform? At Funxtion, we create and host premium and ready-made white-label fitness content. We are here to help you scale fast while providing a customer-centric journey for gym members.

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Funxtion x Benefit system partnership

Funxtion partners with Zdrofit – a brand of Benefit Systems S.A.

Funxtion teams up with Benefit Systems to revolutionize its digital fitness experience. This collaboration signals an industry step-change in how gym operators embrace fitness technology, positioning Zdrofit fitness clubs at the forefront of digital innovation.