What is CycleMasters?
CycleMasters is a direct-to-consumer streaming experience that offers the best Indoor Cycling workouts in English and Dutch. The Netherlands-based company produces Scenic and Studio digital cycling classes that have garnered consistent 5-star Google reviews.
Why is Funxtion collaborating with CycleMasters?
Funxtion and CycleMasters are passionate about innovation, particularly in hyper-personalised content, and will join forces to create personalised virtual member experiences.
“Funxtion shares our passion for continuous innovation. We will work together to create solutions that will open up endless opportunities for our businesses and customers,”
Laurens de Kock, Co-Founder and Managing Director of CycleMasters.
The Funxtion Platform now houses CycleMasters’ Scenic and Studio indoor cycling classes now available to stream on-demand via the Member App, Virtual Player, or other delivery devices as a paid add-on feature.
“Cycling has been a popular indoor workout for decades and continues to draw members to the gym. CycleMasters are the best-in-class when it comes to indoor virtual cycle classes, and they show a high customer lifetime value, demonstrating the quality and value of their content. By partnering with us, gym operators can capitalise on the popularity of CycleMasters content, offering it to their members via their member app or in-gym via a media player,”
Ernst de Neef, Co-Founder and CEO of Funxtion.